SOUQIO e-Commerce Platform

SOUQIO set out to build a grocery e-commerce operation running simultaneously in the UK and the US, with complete ownership of every layer. No SaaS platform, no revenue share, no vendor dependency.

Two markets introduced immediate technical complexity. UK pricing is VAT-inclusive; US pricing is tax-exclusive. Google Merchant Center requires a separate, market-compliant product feed for each. The catalogue moves at volume — hundreds of lines added and removed constantly — and that pace had to be built into the architecture from the start.

The brief: a custom e-commerce platform the business owns outright, with the infrastructure to scale catalogue operations without scaling headcount.

We delivered SOUQIO's platform across the UK and the US on Google Shopping simultaneously. Within a two-week window, AI agents listed over 1,000 products with no manual sign-off per item. Competitor pricing data is written to Google Drive on a schedule — current market intelligence available to the trading team without requesting it. Product imagery is generated and compliance-checked automatically before submission to Google Merchant Center. The full catalogue syncs to Meta's commerce platform, putting listings on Facebook and Instagram without a separate upload workflow. SOUQIO's team runs trading. Our team runs the platform.

The foundation was a headless e-commerce architecture on Medusa with a Next.js frontend — open-source, self-hosted, and fully owned. No third-party platform, no revenue share, no ceiling on what comes next.

Headless commerce development. Medusa handles the full commerce layer: product data, orders, pricing, and multi-market catalogue management. SOUQIO owns the data model — portable and extendable without vendor negotiation.

Frontend — Next.js. Fast, SEO-optimised, and production-ready. Built for catalogue volume and two-market complexity from day one.

Infrastructure and DevOps. Self-hosted on our own servers. We manage deployments, infrastructure, and platform updates end to end.

Admin and CMS. Purpose-built for high-volume grocery e-commerce. Branding and catalogue copy updated directly, no developer ticket required.

AI automation layer. Once the platform was live, we built three types of AI agent: listing agents that publish and delist products in bulk, competitor agents that monitor pricing and write reports to Google Drive, and imagery agents that generate product visuals, run compliance checks, and sync the full catalogue to Meta's commerce platform.

The automation layer is what makes SOUQIO's catalogue operations scale with trading volume rather than headcount.

Listing agents ingest product data, validate against platform requirements, and publish or delist in bulk. Over 1,000 products were added in a single two-week window — no manual sign-off per item.

Competitor agents monitor pricing across comparable products on a set schedule and write structured reports to Google Drive. Current market data is available to the trading team when they need it, without asking for it.

Imagery agents generate lifestyle photography and product visuals for catalogue pages, run automated compliance checks against Google Merchant Center data quality requirements, and sync the full catalogue to Meta's commerce platform. Products appear on Facebook and Instagram without a separate upload workflow.

One platform. Two markets. Catalogue operations that run without a content team.

Three AI agents run on SOUQIO's platform continuously — no human trigger required.

Listing agents ingest product data, validate against Google Merchant Center requirements, and publish or delist in bulk. Over 1,000 products were added in a single two-week window.

Competitor agents monitor pricing across comparable products on a set schedule and write structured reports to Google Drive — market intelligence available without requesting it.

Imagery agents generate product visuals, run automated compliance checks, and sync the full catalogue to Meta's commerce platform. Products appear on Facebook and Instagram without a separate upload step.

Stack at a glance

Commerce layer: Medusa (headless, self-hosted). Frontend: Next.js. CMS: Payload CMS. Infrastructure: SOHOB-managed servers. AI layer: custom agents built on Claude. Google integration: Merchant Center feeds (UK and US, separate). Meta integration: catalogue sync via Meta Commerce API.

The full stack is owned by SOUQIO — no SaaS dependency, no revenue share, no platform ceiling. As catalogue volume grows, the infrastructure scales with it.